Forrester (http://www.forrester.com) recommends that application development professionals make five key changes in 2010:
1) embrace cloud as an emerging platform;
2) find your inner startup;
3) favor flexibility and cost over platform loyalty;
4) become passionate about user experience; and
5) find and coach your talent.
Overall goal: Become lean and mean to be ready to move as the Great Recession wanes, thus leaving no doubt of development team's contribution to improving business efficiency and driving increased revenue.